“SearchFlare helped us tap into our buyers through clever keyword discovery and content optimisation”.
Urban Outfitters is a famous fashion retailer with a robust online presence. They offer a wide range of clothing, accessories, and home goods for men and women. Our SEO agency was hired to improve its online visibility, increase organic traffic, and improve its search engine rankings.
Our primary goal for Urban Outfitters was to increase its organic traffic and improve its search engine rankings for key terms related to its products and brand. Fundamentally, we were hired to drivee-Commerce sales and reach users with buying intent.
We aimed to achieve this by implementing a comprehensive, multi-threaded SEO strategy that would improve their website's architecture and hyper-optimise valuable landing pages.
Increase organic traffic
Improve search engine rankings
We started by conducting enterprise-level keyword research to identify relevant keywords and phrases that potential customers might use when searching for fashion products. We grouped thousands of keywords based on intent and concentrated on the low-hanging fruits site-wide.
Based on our research, we optimised the website's content, including meta tags, headlines, and page copy, to target these keywords and improve the site's user appeal, as well as search engines.
We also worked on optimising the website's technical infrastructure, including its site architecture, mobile responsiveness, and page load speed, with a deep emphasis on improving core web vitals. We ensured that the website was easy to navigate, had a logical structure, and was perfectly optimised for mobile devices to enhance the user experience.
We also developed a content marketing strategy that focused on creating high-quality content that aligned with Urban Outfitters' brand identity and targeted their core audience. We created blogposts, articles, videos, and infographics that showcased the latest fashion trends, offered styling tips, and highlighted Urban Outfitters' products. We deployed our Hub Flare technology to thoroughly saturate the market with informational keywords, which turned searchers into buyers.
Our SEO efforts resulted in BIG improvements for Urban Outfitters. Here are some of the results we achieved:
Increased organic traffic by 24%in 6 months and 31% over 12 months.
Drastically grew organic keyword count, including valuable long-tail keywords that drive conversions.
Grew brand-driven searches organically by 18%