To improve performance in search engines organically, there is work to be done, and an SEO strategy is the blueprint to get the returns you're looking for.
It always starts with learning about you, researching what will work best and discovering new and innovative ways to propel your business to the next level. ff
Learning, Researching & Discovering
SEO strategy is all about the data and that comes from our meticulous research.
So we’ll undertake in-depth analysis of the trends in your sector, the keywords that rank well, analysis of the competition and a long hard look at the lifeblood of your website; your audience.
But everyone does those things, what sets us apart?
We like to apply another element, the human one!
Doing this empowers us to consolidate a strategy that will surpass your SEO goals and drive your business forwards and further up the ranks.
Imagine an SEO strategy that provides insight into potential new landing pages and marketing campaigns, one that brings together tangible goals and KPI milestones to actually measure the success we help you achieve.
That’s what learning, research and discovery is all about:
Learning about your ethos, yourhopes and dreams for the business
Researching to understand yourbrand and the people who align with it
Then discovering exciting newpossibilities that other SEOs would never even dream of!
Then putting a strategy in place to achieveit!
Common Components Of An SEO Strategy
Search engines like Google like to keep things local these days, giving priority to local interests and directing potential customers to nearby solutions for their needs whenever they can.
If you have a physical presence as well as an online presence, such as a store or other bricks and mortar property, SEO on a local level can be a game changer.
We all use them to find the content we need and they are a very big deal. Companies work hard and spend big to discover them and shape their content to cater for them.
Your product or service will have keywords, the trick is to uncover them, and craft the content that contains those words and phrases naturally. Get them right and you’ll see rises in traffic that can often be staggering.
On-site SEO places strategic emphasis on things such as effective URLSs, images title tags and if required, then external links to other resources.
We’ll also make sure your page loading speeds are optimised, especially when images are used and meta descriptions are effective for every page.
Off-site SEO looks at how many people are talking about you and your website, by looking at backlinks.
Backlinks are a good indicator of authority, if someone writes a guest post on another site, leaves a good review or engages with you on social media for example then, despite what many people think these days, it can still make a big difference.
Even the most valuable, well crafted and expertly written site will be ignored by Google if it isn’t optimized for mobile devices. If you think that seems a little unfair, think about the online world of today.
It’s a very big place, with an economy driven by billions of us, using laptops, tablets and the smartphones in our pockets...
Search engines like Google know it, that’s why an essential part of their algorithm looks at how a website displays, loads and remains secure when viewed on the smaller screen nearly all of us have in our pockets.